The other day I was invited to a 'secret' event - very few detail were revealed, apart from the fact that it was going to be a launch of a brand new, in the Middle East unheard of make up brand. Tres exciting!

I arrived at the location - the Marina in Festival City where a buggy picked me up. Good thing it did - I wore towering stilettos!

I boarded a yacht, furnished with minimalistic furniture and intriguing messages everywhere.

Aaaah, finally the make up!
98-100% of the ingredients used in each UNE product are derived from
natural origin. You won't find any mineral oils, genetically modified
organisms, artificial colourings or synthetic fragrances in any of the
UNE range. They've even designed the packaging to be eco-friendly and
fully recyclable. However, what I found was the strength of the brand was the amazing spectrum of the shades of the products - all developed based on studies of the most common skin / eye / and lip shades. This makes UNE basically full proof in make up application as all the shades are very natural, earthy and subtle.

Look for yourselves! Such a refreshing approach to eye make up! Finally a gal like me, with an olive tinted fair complexion can find a nice ashy eyebrow pencil!

I had a chat with Sophie Dugué, Director of Brand Marketing of the brand.

Now it's important to remember that just because the brand aims for the natural colour scale, it doesn't mean the as a user you would be limited to demure day time looks only. Look at the haute smokey eye that UNE's make up artist created using the brands powdery eyeshadows. Gorge!

Last but not least, I went home with the best goodie bag ever and I have been playing with it since.
My favourite products from the range are the mineral foundations (and I have tried every single brand of those but the UNE ones give a superior seamless matt finish), the eye pencils (first of all, the array of shades but also the powdery, easy glide on formula), and the lip glosses that just enchance my natural lip shade.
UNE is now available in all Debenhams outlets in the UAE.